MORE JOB OPENINGS AT THE SLICE UK – ASP .NET WEB DEVELOPER AND EMAIL MARKETING ANALYST REQUIRED – 06/10/2011

ASP.NET Web Developer

SALARY: £40k

The Slice Limited is looking for an ASP.NET Web Developer who also has the necessary skills to design exciting consumer facing websites and emails.

The Slice Limited is a successful, profitable, crunch beating on-line marketing/advertising agency based in Redhill, Surrey. We are expanding our team significantly and we require a dynamic individual who is highly skilled in both areas of web design and deployment to join us in our continued growth and evolution.  You will be involved in a wide range of projects offering excellent variety and play a major role in developing the progression of The Slice.

We are seeking a person with a process driven approach to execution and high degree of common sense.  You will be required to develop the internal processing and data delivery systems, along with creating emails and banners to promote consumer offers and products.

Main Responsibilities will involve:

  • HTML and Flash banner & email creation.
  • Testing the new websites and IT developments.
  • Improving performance & finding new ways to enhance our current website offerings.
  • Working along side our Senior Web Developer and Operations Manager to improve the overall performance and increase the growth of web based infrastructure.
  • Creating and deploying new websites for our clients.
  • Developing innovative Apps and/or web pages for our affiliates to take advantage of.

Skills & Experience

  • Extensive experience of ASP.NET/SQL Server , XML, CSS.
  • Prior experience of working with Flash, Illustrator, Photoshop and HTML.
  • Working knowledge of Microsoft Access, Dreamweaver, Javascript, VB.NET would be desirable
  • The candidate will need to be diligent, hardworking & have excellent attention to detail.
  • You will possess strong problem-solving skills, along with the ability to quickly and learn new technologies as they evolve.

Qualifications / Languages

  • Educated to Diploma or Degree level

Personal Qualities

We are looking for a demonstrably focused and internally driven individual, who is diligent, has good organisational skills and a degree of marketing awareness.

You should be professional, well presented with high levels of interpersonal skills and be able to think for yourselves and go beyond initial brief to complete the project successfully.

Email jobs@theslice.com

Phone:  0370 774 2006

Email Marketing Analyst

SALARY: £30K + OTE bonus

The role: The Slice Limited is looking for an Online Marketing Analyst who has the necessary skill and analytical mindset to drive across-the-board conversion improvements for our email marketing activities. You will be required to analyse every aspect of our email marketing to ensure it is as effective as possible.

The company: The Slice Limited is a fast growing, successful, profitable, crunch beating pay by results advertising agency based in Redhill, Surrey, with an expansion programme for offices in Canada, France and Spain.

The person: A dynamic individual who is highly numerate and has real marketing savvy. We are seeking someone with confidence and the ability to analyse and develop our email marketing activities. A thinker as well as a doer. You will need to demonstrate organisational skills, marketing nous and numeracy, as well as show strength in the field of online marketing campaign performance analysis.  You must also have the absolute willingness to try new online methodologies and an instinctive understanding of consumer behaviour.

Main Responsibilities will involve:

  • Analysing creative performance to improve conversions
  • Analysing data to improve email performance
  • Assessment and deliverability analysis of emailing systems
  • Strategically plan email campaigns to maximise data performance
  • Enhancing data segmentation to increase our ability to target desired markets

Skills & Experience

  • You will need to be diligent, hardworking & have excellent attention to detail
  • Excellent data analysis experience and a high level of numeracy
  • 2 years experience in operating of email marketing campaigns
  • Understanding of key performance metrics including Bounces, Open Rate, CTR, & Opt Outs
  • Basic HTML skills
  • Working knowledge of Microsoft Access and Microsoft Excel

Qualifications / Languages

  • Educated to Diploma or Degree level

Interested?

Then apply now with your CV and covering letter.

CV’s or any questions on the role should be sent to jobs@theslice.com

or call 0370 774 2006

We are an equal opportunities employer. It is our policy that there should be equal opportunity for and no discrimination against employees or applicants on the grounds of colour, race, nationality, sex, marital status, age, disability or part time status.

JOB OPENING AT THE SLICE UK – AFFILIATE MARKETING EXECUTIVE – 06/10/2011

Affiliate Marketing Executive / Manager

  • Employer: The Slice
  • Posted: Aug 2011
  • Reference: AME100102
  • Contact: Emma Charitos
  • Location: Redhill, Surrey, England
  • Sector: New Media, Affiliate marketing
  • Contract: Permanent
  • Hours: Full Time
  • Position: Affiliate Marketing Executive / Manager
  • Salary: £25,000 – £30,000 plus Bonus (OTE £35,000)

The Role

This is an exciting role for someone currently working in the affiliate space that is eager to work for a forward thinking fully integrated advertising agency / affiliate network

This position is responsible for the development and growth of our existing affiliate partners and the recruitment of new affiliates to our network. You will also be responsible for the successful execution of other tasks including; client presentations, pro active strategic initiatives, meet regularly with network partners and help shape the affiliate offering.

We are looking for

A highly talented and motivated individual from within this emerging and exciting industry to join one of the industry’s leading Digital Marketing Agencies, which incorporates The Slice Affiliate Network.

You require

  • Solid experience of affiliate marketing, either in-house, at an agency or a network with strong analytical skills.
  • Ability to managing the performance of affiliate programmes in order to generate revenue from affiliate partners through organic growth of existing partners and recruitment of new affiliates.
  • Ability to engage with our affiliates and clients by way of excellent communication skills both written and verbal.
  • Track record in managing and developing new or existing clients or affiliates to deliver against their strategic goals.
  • Ability to proactively identify and match suitable affiliate partners to client offers within our network.
  • 3+ previous years experience in the online marketing industry is an absolute requirement.

 

The Company

Since 1993, The Slice Ltd has been providing powerful and cost-effective marketing for its clients.

We’re successful because we combine our unique depth of experience with the latest technologies to deliver a service which our clients love.

We combine creative innovation with down-to-earth commercial realism. And we have a very strong team of experienced managers and professionals who offer you a wide breadth of expertise from a range of industries and disciplines.

The Slice is a centre of excellence for digital with some of the brightest talents in the market, serving our clients’ online campaigns in numerous markets. We offer a full suite of specialist digital services including paid and organic search, online display, content, email, viral and affiliate marketing through our own affiliate network. We boast a variety of top UK clients.

Contact Name & Contact Telephone

Emma Charitos – 0370 774 2012

jobs@theslice.com

JOB OPENING AT THE SLICE UK – ACCOUNT MANAGER – 06/10/2011

Account Manager

  • Employer: The Slice
  • Posted: Aug 2011
  • Reference: AME100103
  • Contact: Emma Charitos
  • Location: Redhill, Surrey, England
  • Sector: New Media, Affiliate marketing
  • Contract: Permanent
  • Hours: Full Time
  • Position: Account Manager
  • Salary: £25,000 – £30,000 plus Bonus (OTE £35,000)

The Role

This is an exciting role for someone currently working in the affiliate space that is eager to work for a forward thinking fully integrated advertising agency / affiliate network

This position is responsible for the development and growth of our existing client base and the recruitment of new clients as a sub part of your day to day working. You will also be responsible for the successful execution of other tasks including; client presentations, proactive strategic initiatives, meet regularly with clients and help shape the client offering.

We are looking for

A highly talented and motivated individual from within this emerging and exciting industry to join one of the industry’s leading Digital Marketing Agencies, which incorporates The Slice Affiliate Network.

You require

  • Solid experience of managing clients in the affiliate marketing or agency arena, either in-house, at an agency or a network with strong analytical skills.
  • Ability to manage the performance of affiliate programmes in order to discuss potential growth and areas to target with clients.
  • Ability to engage with our clients by way of excellent communication skills both, written and verbal.
  • Track record in managing and developing new or existing clients to deliver against their strategic goals.
  • Ability to proactively identify and match suitable affiliate partners to client offers within our network.
  • 3+ previous years experience in the online marketing industry is an absolute requirement.

 

The Company

Since 1993, The Slice Ltd has been providing powerful and cost-effective marketing for its clients.

We’re successful because we combine our unique depth of experience with the latest technologies to deliver a service which our clients love.

We combine creative innovation with down-to-earth commercial realism. And we have a very strong team of experienced managers and professionals who offer you a wide breadth of expertise from a range of industries and disciplines.

The Slice is a centre of excellence for digital with some of the brightest talents in the market, serving our clients’ online campaigns in numerous markets. We offer a full suite of specialist digital services including paid and organic search, online display, content, email, viral and affiliate marketing through our own affiliate network. We boast a variety of top UK clients.

Contact Name & Contact Telephone

Emma Charitos – 0370 774 2012

jobs@theslice.com

BrightEdge: Twitter users share more often – 05/09/2011

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet’s users are sharing links, buzz and branded information more often.

by Kristina Knight

twitter.jpgFirst, the social networking details. According to Pew Research 65% of online adults in the US are active on social networking sites, with women forging the biggest social networking path. Younger consumers (under age 30) are also heavy socnetters, with 69% of younger females using social networks daily.

Most of these networkers are heading to Facebook, but new data from BrightEdge indicates that Twitter may be the most useful social networking tool – because Twitter buttons equal more social shares.

The BrightEdge report finds:

  • Sites offering Twitter ‘share’ buttons get 7 times more social media mentions
  • Nearly 50% of the top 10,000 websites do not offer social sharing links
  • Facebook specific sharing tools – ‘Like’ buttons and Fan Page links are used on more than half of the top websites
  • Twitter links are seen on 42% of the top websites
  • Google+ links are seen on less that 10% of the top websites

“It’s clear that social sharing buttons can drive real social traffic that will inevitably drive sales, brand awareness or even affinity but it’s also clear that many brands are not taking advantage of this simple, cost free tool,” said Jim Yu, CEO of BrightEdge. “It’s surprising that with so much talk about social and clear consumer adoption, almost half of the web’s largest sites don’t take advantage at all of free social sharing tools.”

In July comScore ranked Facebook as the fourth most visited US website, behind Google, Yahoo and Microsoft websites; the social network grabbed more than 162,000 unique visitors. Twitter, meanwhile, ranked 34th with just over 30,000 unique visitors. While the traffic between the two social networks is huge, the fact that Twitter buttons are shared more often should make them more equal in the eyes of businesses.

Adtech and A4U Summit Proves yet again – Networking is King

Adtech London has proved once again the undying necessity for networking in business.  This year proved more than ever that the international market is hungry to acquire new business ventures within the digital market in the UK.

by Ray Van Der Westhuizen
 

We live in a digital age where face to face networking has become a thing of the past.  Relationships and big business deals can be setup remotely and integrated systems can take care of the rest.  But Adtech 2009  proved again that networking is alive and thriving and more and more partnerships are instigated with a lets get down to business, face to face networking meeting and a firm handshake at the end.

Quality rather than quantity are words I heard constantly throughout the year as the world’s biggest affiliate marketers and digital agencies descended on the UK.  Whilst our US counterparts might generate huge amounts of volume, the focus in the UK seems to be more and more demand for quality and conversions with volume being essential but secondary.  This focus is bringing the digital world to invest more and more in the UK.

For our team here at The Slice this year was about one thing, networking.  Which meant getting up early and heading off to Adtech and the A4U Summit to have days of back to back meetings with our partners from across the world.  The essence of each meeting was to talk about existing or new ventures and how to improve our partnerships to work together more effectively to everyone’s benefit. As time progressed we found that even though we were going in with a structured plan to generate more mutual business for the coming year, our partners were asking us:  How can we do more for you?

The realisation came to view that everyone we spoke to is more and more inclined to work with agencies like ourselves who generate not just quantity but most importantly quality direct response business delivered using key principles:

Understanding your target market –

Communicating effectively with your target market –

Collaborating with both clients, partners and essentially within your own business AND

most importantly, Delivering results on realistic projections is key to sustainability in a volatile market.

JOB OPENING AT THE SLICE HQ

Online Marketing Analyst

SALARY: £30K + OTE bonus

The role: The Slice Limited is looking for an Online Marketing Analyst who has the necessary skill to manage and drive across-the-board conversion improvements for our marketing activities in the UK. You will also be responsible for analysis and improvement of our B2C & B2B e-mail and PPC/Paid Search campaigns.

The company: The Slice Limited is a fast growing, successful, profitable, crunch beating pay by results advertising agency based in Redhill, Surrey with Franchise offices in London and Toronto. Each of the offices is expanding with no end in sight.

The person: A dynamic individual who is highly numerate and has real marketing savvy. We are seeking someone with confidence and the ability to analyse and develop our online marketing activities. A thinker as well as a doer. You will need to demonstrate organisational skills, marketing nous and numeracy, as well as show strength in the field of online marketing campaign performance analysis.  You must also have the absolute willingness to try new online methodologies and an instinctive understanding of consumer behaviour.

Main Responsibilities will involve:

  • Analysing offer/website performance to improve conversions
  • Analysing data to improve email and paid search performance
  • Assessment and deliverability analysis of email creative
  • Strategically plan email campaigns to maximise data performance
  • Develop and improve Pay per Click/Paid Search and Email campaigns
  • Enhancing data segmentation to increase our ability to target desired markets
  • Achieving and beating the target revenues of the email and paid search marketing

Skills & Experience

  • You will need to be diligent, hardworking & have excellent attention to detail 
  • Excellent data analysis experience and a high level of numeracy
  • Experience in operating of email marketing and PPC/Paid Search campaigns
  • At least 3 years online marketing experience
  • Working knowledge of Microsoft Access and Microsoft Excel
  • Understanding of key performance metrics including Bounces, Open Rate, CTR, & Opt Outs

Qualifications / Languages

  • Educated to Diploma or Degree level

Personal Qualities

We are looking for a demonstrably focused and internally driven individual, who is diligent, has good organisational skills.

You should be professional, well presented with high levels of interpersonal skills and be able to think for yourselves and go beyond initial brief to complete the project successfully.

Job Status

Full Time – Annually Renewable Contract.

Interested?

Then apply now with your CV stating your current salary and notice period.

CV’s or any questions on the role should be sent to gerald.davies@theslice.co.uk

We are an equal opportunities employer. It is our policy that there should be equal opportunity for and no discrimination against employees or applicants on the grounds of colour, race, nationality, sex, marital status, age, disability or part time status.

Pensions: billions invested in worst-performing funds

If you, like thousands of people in the UK want to find out if switching your pension is the right move for you then visit Pensionspronto.co.uk

Pensionspronto helps you locate experienced financial advisors that specialise in providing free – no obligation information about Pension Transfer. FIND OUT MORE

Tens of thousands of pension savers have put billions of pounds into funds that consistently underperform.

Tens of thousands of pension savers have put billions of pounds into funds that consistently underperform.

Funds run by some of Britain’s most familiar and trusted names, such as Standard Life, Lloyds TSB and Friends Provident, are among the serial underachievers.

If the funds’ performance fails to improve, savers could find that their eventual pension pot is worth tens of thousands of pounds less than if they had invested in an index tracker. They could face a much reduced annual income in retirement, or find that they have to carry on working for many years past retirement to make up the shortfall.

One example is Standard Life’s UK Equity fund, which has almost £3.5bn of savers’ money under management. It has underperformed its peers in the UK All Companies sector over five and 10 years, according to figures from Morningstar, the fund analyst. Someone who invested £1,000 a decade ago has seen his money shrink by 8.3pc to £917. The average fund in the sector shrank by 2.6pc over the same period.

A spokesman said the fund had marginally outperformed its benchmark – the FTSE All Share index – over 10 years. “We are still disappointed that the performance of the fund has not been stronger, but like many others we have been affected by the extreme levels of volatility within the UK financial sector towards the end of 2008,” he added.

Another fund in the UK All Companies sector, Friends Provident UK Equity, which is managed by F&C, underperformed over five, seven and 10 years, and shrank by 12.9pc over the past decade. Its Stewardship ethical fund lost 5.2pc over the same period. A spokesman said: “F&C has managed the fund since 2004 and it is ahead of its peer group over more recent time periods.”

The £3.5bn Balanced Managed fund from Lloyds TSB has put in a below-average performance compared with other balanced managed funds over one, three, five, seven and 10 years. It returned just 3.4pc over 10 years, compared with an average of 7.9pc for the sector.

A spokesman said: “Over the five-year period to the end of June, the fund has performed in line with its peer group median and is also around the median peer group return over the 10-year period.”

Another fund to underperform over the same time periods was Scottish Life’s Managed fund, which belongs to the same sector. It shrank savers’ money by 0.9pc over the past 10 years.

A spokesman for the company said: “For the bulk of the five and 10-year periods used, the average balanced managed fund held over 80pc in equities. Our fund in comparison holds about 55pc-60pc in equities so will perform differently from the vast majority of the sector.”

The performance of Clerical Medical’s £2.5bn Balanced fund has been consistently in the bottom 25pc of its peer group – the “cautious managed” sector, whose funds can invest up to 60pc in shares.

This fund grew just under 4pc over the past decade, compared with a sector average of almost 20pc. A spokesman said: “The year-to-date performance of the fund is very close to the composite index. The recent pullback in investor sentiment saw the recent rally in equities end; however, the fund’s allocation to bonds proved helpful.”

Matthew Morris of howmuchdoineedtoretire.co.uk, a retirement planning website, said: “These biggies, the £1bn-plus funds, have no excuse for this level of consistent underperformance. If they were football clubs they would have been relegated by now.”

The appearance of these particular funds in a list of underperforming pensions is no statistical fluke, it seems. “It’s striking that many of these names are the same as the ones we identified when we researched underperforming pensions two years ago,” said Tom McPhail of Hargreaves Lansdown, the financial adviser.

Investors with money in underperforming funds do not have to put up with it, however. Advisers say you should see any poor performance as a wake-up call and take action to put your pension plans on a permanently healthier footing. But no one is going to knock on the door and tell you that you have a useless pension. So how can you assess the performance of pension funds yourself?

“If you are not sure how your pension is performing, first dig out a recent statement from the manager, then write to ask for more details,” said Mr McPhail. This should include performance over one, three, five and 10 years, the performance benchmark against which the managers measure themselves, such as the All Share index, and how the fund has performed against this benchmark and its peers.

While it was difficult to lay down hard rules about translating figures into a “stay or go” decision, Mr McPhail said consistent failure to meet the benchmark or perform in line with peers could be a trigger to take money elsewhere.

Switching money out of a pension fund can incur a penalty – sometimes up to 20pc – so ask about this when you contact the fund manager. Check whether your plan comes with any extras, such as guaranteed annuity rates – losing these could cost more in the long run than any gain from switching.

If you decide to take your money out of your pension fund, resist the temptation simply to put the money into a better-performing fund and instead take time to consider your goals and circumstances.

Mr McPhail recommended every investor go through a basic pensions health check.

“First you need to look at your pension investment strategy,” he said. “It’s important first to decide your broad asset allocation, before considering which actual funds to buy. If, for example, you are a mature investor with say 10 years to go to retirement, you shouldn’t be taking too much investment risk.

So you might look at some UK equity income funds, with perhaps some absolute return and some corporate bond or strategic bond funds, with a plan to increase your weighting in fixed interest as you near retirement.”

In the last couple of years before buying an annuity you should be looking to hold predominantly fixed interest and cash, he added, while young investors with time on their side should put the emphasis on growth.

“If you are midway through your pension-building life you might look to a balance of UK and overseas income and growth, predominantly equity based – sectors such as active managed, UK all companies and global growth.” Whatever your age, he added, you should ensure that you keep monitoring your pensions assets – yearly or even monthly.

Courtesy of The Telegraph.co.uk – July 2009

Adtech and the A4U Summit proves yet again, that Networking is King – by Ray Van Der Westhuizen

Adtech London  has proved once again the undying necessity for networking in business. This year proved more than ever that the international market is hungry to acquire new business ventures within the digital market in the UK

by Ray Van Der Westhuizen

We live in a digital age where face to face networking has become a thing of the past. Relationships and big business deals can be setup remotely and integrated systems can take care of the rest. But Adtech  proved again that networking is alive and thriving and more and more partnerships are instigated with a lets get down to business, face to face networking meeting and a firm handshake at the end. Quality rather than quantity are words I heard constantly throughout the past year as the world’s biggest affiliate marketers and digital agencies descended on the UK. Whilst our US counterparts might generate huge amounts of volume, the focus in the UK seems to be more and more demand for quality and conversions with volume being essential but secondary.

This focus is bringing the digital world to invest more and more in the UK. For our team here at The Slice this year was about one thing, networking. Which meant getting up early and heading off to Adtech and the A4U Summit to have days of back to back meetings with our partners from across the world. The essence of each meeting was to talk about existing or new ventures and how to improve our partnerships to work together more effectively to everyone’s benefit. As time progressed we found that even though we were going in with a structured plan to generate more mutual business for the coming year, our partners were asking us: How can we do more for you? The realisation came to view that everyone we spoke to is more and more inclined to work with agencies like ourselves who generate not just quantity but most importantly quality direct response business delivered using key principles:

Understanding your target market –

Communicating effectively with your target market –

Collaborating with both clients, partners and essentially within your own business AND most importantly,

Delivering results on realistic projections is key to sustainability in a volatile market.

Entertainment, food most interesting coupon offers

When it comes to a deal coupons are one of the most-searched for options. Over the past two years online coupon use has skyrocketed and the use of offline coupons has increased as well. Still, there are coupon offers that are sure to be swiped up by consumers and offers which won’t fare as well.

by Kristina Knight

According to the latest research from Coupons.com, the most interesting coupon offers are for entertainment or food.

Cereal is the most-sought coupon, along with refrigerated dough and yogurt/frozen vegetables.

Because of the fast growth of coupon use, earlier this year Coupons.com expanded their operation to include both loyalty cards and mobile coupons, giving hyper-local coupon options to marketers, brands and consumers.

“For over a decade, we have been transforming the multi-billion dollar coupon industry by ushering coupons into the digital world that were traditionally distributed via newspaper inserts,” said Steven Boal, CEO of Coupons.com, Incorporated. “Today’s announcement provides a road map for the future of the coupon industry. A future in which coupons are accessible to consumers 24/7/365 at home, at work or on the go and a future in which manufacturers and retailers have more tools at their disposal to reach those consumers in order to move their products off store shelves.”

The new offerings allow consumers to ‘save’ merchant coupons/offers to their loyalty shopping cards. When the consumer uses the card at check-out the coupons are redeemed; this gives consumers the ability to use coupons without clipping, printing or remembering the coupons prior to arriving at the store.

Coupons.com also allows consumers to save coupon offers to their mobile phones to be used at check-out.

 

Courtesy of Bizreport.com

British ad campaigns attract most traffic

The AT Internet Institute, formerly XitiMonitor, has just published a report that shows British online marketing campaigns had the biggest impact out of four European countries analyzed.

by Helen Leggatt

The report found that, on average, 53% of visits to British websites resulted from online marketing campaigns. Britain came out tops among the four countries analyzed with Spain in second place (45.3%) followed by Germany (40.3%) and France (28.9%).

Sponsored links generated the largest number of visits in Spain (36.3%) and Britain (28.2%) whereas direct access was the main source of traffic in Germany (31.8%) and search engines in France (31.7%).

The AT Internet Institute’s findings suggest a cultural difference in the way consumers discover information online, or perhaps a difference in the type of marketing campaigns being run in each country.

Either way, the take-out is that marketers need to understand potential differences in the behavior of consumers who come from different cultures and countries and factor this into the creative and strategic execution.

Courtesy of Bizreport

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